Amazon Kindle now available at The Carphone Warehouse and Best Buy UK

2011 News

March 11th, 2011

The Carphone Warehouse and Best Buy UK are set to sell the popular Amazon Kindle e-reader starting on 11th March 2011 in all Best Buy stores and over 400 Carphone Warehouse stores in the UK*.  Kindle is Amazon’s revolutionary wireless reading device that lets you download books, magazines, newspapers, blogs, and personal documents to a crisp, high-resolution Pearl E Ink display that is easy to read in bright sunlight without glare.  The third-generation Kindle is the bestselling product in the history of Amazon.

Kindle is available for just £111 and customers who prefer the convenience of global 3G wireless can choose Kindle 3G for just £152 with no monthly fees or annual contracts.  The Kindle Store offers the largest selection of the books that people want to read and with Kindle and Kindle 3G, customers can think of a book and be reading it in less than 60 seconds.
At Best Buy and The Carphone Warehouse stores, Kindle is also free with selected handsets on a 24 month contract from £15 per month to both new and upgrading customers. Kindle 3G is available on the same handsets and tariffs for an additional £15 one-off charge.
The new Kindle and Kindle 3G feature the advanced paper-like Pearl E Ink display that reads like real paper with no glare even in bright sunlight, massive storage of up to 3,500 books , over 550,000 titles available from the Kindle Store and up to one month of battery life with the wireless off. Kindle’s lightweight and compact nature makes it easy to take with you everywhere you go.  Kindle lets you “Buy Once, Read Everywhere”—on Kindle devices as well as on free Kindle apps for iPad, iPod touch, iPhone, Mac, PC, Windows Phone, and Android-based devices. Amazon’s Whispersync technology syncs your last place read, bookmarks, and notes across devices, so you can pick up where you left off and always have your reading with you.
Graham Stapleton, Chief Commercial Officer for Best Buy Europe, said: “I’m delighted that we can offer the latest generation Kindle and Kindle 3G to our customers at Best Buy and The Carphone Warehouse stores. Since its launch, Kindle has been hugely popular and has revolutionised the way people can enjoy reading. Kindle wirelessly downloads books, magazines, newspapers, blogs and more on a high resolution Pearl E Ink screen that looks and reads just like real paper, even in bright sunlight.  Kindle boasts huge storage capabilities and access to a massive selection of books. The Amazon Kindle is the perfect addition to our already extensive line-up of connected devices in stores.”

Gordon Willoughby, European Director of Kindle said, “We are pleased to be working with The Carphone Warehouse and Best Buy to offer the Kindle devices in store. The reach and appeal of both these first in class retailers combined with the excellent level of personalised service provided by its people gives customers a great new place to discover Kindle and Kindle 3G.”

- Ends -

Available at Best Buy and selected Carphone Warehouse stores or through reserve and collect in-store with a few simple clicks online. or 0800 925 925
Available from all Best Buy UK stores. 
Go to for your nearest store.
For further information please contact:
Anna Thomson (for Best Buy UK)
T: 020 3003 6392

Michelle Husain (for The Carphone Warehouse)
T: 020 3003 6434

Notes to Editors
*Available from over 400 Carphone Warehouse stores and all Best Buy stores in the UK
· The Carphone Warehouse is the largest independent mobile phone retailer in the UK, with over 800 stores nationwide.
· Best Buy UK is part of the world’s leading technology store and currently has six stores in the UK – in Thurrock (Essex), Hedge End (Southampton), Merry Hill (Birmingham), Aintree (Liverpool), Croydon and Derby.  Best Buy has a further five stores planned for 2011, in Cribbs Causeway (Bristol), Hayes, Rotherham, Nottingham and Enfield.  For more information go to
· Discover how to get more from your gadgets with eye openers from The Carphone Warehouse. eye openers is a new YouTube channel which features videos of The Carphone Warehouse team members sharing useful hints and tips on everything from tablets to Sat Navs to the latest mobile phones. With new videos being added each month, users can search through hundreds of videos at