SUPERCHARGED DEMAND FOR GALAXY S4

March 19th, 2013

Android fans scramble for new handset prompts ‘busiest pre-registration period ever’

London, 19 March 2013 – Carphone Warehouse has today announced that interest in Samsung’s newest Galaxy S4 smartphone has been ‘off the charts’ compared with its predecessors. The UK’s largest independent mobile retailer has so far received more than four times (446%)* as many pre-registrations for the Galaxy S4 than it did when Samsung announced its last flagship device, the SIII, in 2012. 

Graham Stapleton, Chief Operating Officer at Carphone Warehouse, says, “The vast number of pre-registrations we’ve had for this device is evidence how hot the Galaxy S4 is going to be. The launch event in New York clearly captured the imagination of many of our customers - acting as the driving force for the busiest pre-registration period we’ve ever seen!

“The Galaxy SIII launch broke records last year and was always going to be a tough one to beat, but the S4 is already proving to be a more than capable step up in the series that will inspire many people to make the switch to Android from other operating systems. This device is the one to watch for 2013.”

The Samsung Galaxy S4 will be available from Carphone Warehouse across all major networks from 26th April.  To register your interest, visit http://www.carphonewarehouse.com/new-samsung-galaxy-phone. Tariff and pricing details will be announced closer to the launch date in April.

Samsung Galaxy S4 Expert Review

Want to find out more about the Galaxy S3? Read our technology partner Geek Squad’s Samsung Galaxy S4 expert review.

*SIII pre-registration figures taken 25th – 30th April 2012 compared with S4 pre-registration figures taken 15th – 18th March 2013

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For further information please contact:

Carphone Warehouse Press Office
April Hogan
T: 0203 047 2347
E:

Notes to Editors
Carphone Warehouse is the largest independent mobile phone retailer in the UK with around 800 stores nationwide. To ensure their customers get the best service possible, Carphone Warehouse has made four big promises.

Advice: Simple, impartial advice to help find what’s best for you.
Choice: The best possible choice of phones and tablets, on all the major networks.
Price: The best possible choice of phones, tablets and networks.
Support: Support throughout the life of your device.

Carphone Warehouse also has the following customer service propositions:

Non Commission and Impartial
For the last three years Carphone Warehouse customer advisers have not being incentivised by being paid individual commission. Their pay is linked to customer service quality and they are completely impartial.

Geek Squad
For expert advice, 24/7, turn to our Geek Agents.  The Carphone Warehouse’s technical support partner, Geek Squad, provides expert advice and insurance cover for your phone all year-round, from as little as £1.99 per month (http://www.geeksquad.co.uk).
Walk Out Working
Making sure you’re ready to go from the word go.  With our FREE Walk Out Working service, we’ll talk you through your operating system, help download your first app and set up your email.

Network Price Promise™
You won’t find a better price with your major network. Whether you’re a new or existing customer, on pay monthly or pay as you go, we’ll match the best price a network can offer.

14-Day Network Coverage Guarantee
For when your reception is less than welcoming. If you get home and find out you’ve got no signal on your network, don’t worry: as long as you bring your phone back to us within 14 days, we’ll find a provider that’s perfect for your postcode.

Upgrade Reminder Service
Start your countdown today, sign up for our FREE Upgrade Reminder service and we’ll let you know as soon as you’re due. Simple, easy, fast. Ask in store or visit http://www.carphonewarehouse.com/upgradereminder for details.

Customers can discover how to get more from their gadgets with eye openers from Carphone Warehouse. http://www.youtube.com/user/eyeopeners

About Carphone Warehouse and Geek Squad
In 2006 Best Buy established a partnership with Carphone Warehouse to bring its business model and mobile phone expertise to the US market under the banner ‘Best Buy Mobile’. Two years later, Best Buy acquired 50% of Carphone Warehouse’s European and US retail interests for £1.1billion, creating Best Buy Europe.  The joint venture now encompasses: Carphone Warehouse, The Phone House and Geek Squad.