2011 News

March 4th, 2011

Sarah Harding launches the HTC Incredible S, unveiling her new image in a stunning photoshoot

Sarah Harding has revealed a brand new look in an edgy, high-fashion photo-shoot to launch the stylish matte-black HTC Incredible S, which is available exclusively at The Carphone Warehouse and Best Buy. Blonde to black, Sarah’s dramatic hair colour change highlights her sophisticated side as she is photographed with the innovative mobile phone.

Sarah Harding will be fronting the promotional material for the HTC Incredible S, which is set to become the flagship of the HTC Android range exclusively atThe Carphone Warehouse and Best Buy.Available from 3 March 2011 from over 800 stores across the UK*, the touch screen mobile ups the style stakes with its pioneering matte-black casing.

The body of the phone outlines the internal hardware components creating a stunning contoured design feature never seen before. It highlights the unique development process where designers and engineers worked together to achieve a cutting edge phone with a distinctively stylish effect. It’s also an intuitive handset withenhanced features, including improved automatic orientation which shifts the view based on how it is held, making it even easier to navigate.

When it comes to what’s inside, the HTC Incredible S is vacuum-packed with speed and entertainment. Videos can be captured and viewed in crystal clear 720p High Definition while the bright Super LCD display and stereo surround sound brings a vibrant cinematic experience to the palm of your hand.

Sarah Harding said, “Doing the shoot for the HTC Incredible S really brought out my dark side! It’s the first one I’ve done since changing my hair colour so it was fun seeing the shots; it felt like I was looking at a different person. What a cool mobile phone to be the face of, I love the slick matte-black design that plays on all the amazing stuff that it’s got going on inside. It’s the perfect accessory to compliment my new hair colour!”

Graham Stapleton, Chief Commercial Officer for Best Buy Europe, said “We are very excited to be working with Sarah and HTC to launch this great phone. The Incredible S is the latest in a series of cutting-edge mobiles from HTC and with its perfect combination of high-end style and advanced features is yet another example of why HTC is leading the way in pioneering technology. I’m delighted that The Carphone Warehouse and Best Buy will be able to offer such a strong phone exclusively to our customers.”

- Ends -

Available from The Carphone Warehouse stores, online or by phone.
http://www.carphonewarehouse.comor 0800 925 925
Available from all Best Buy UK stores.
Go to your nearest store.
For further information please contact Freud Communications:
Michelle Husain
T: 020 3003 6434

Notes to Editors
*Available from over 800 Carphone Warehouse stores and all Best Buy stores in the UK
• To see Sarah Harding behind the scenes at the HTC Incredible S photo-shoot visit
• The Carphone Warehouse is the largest independent mobile phoneretailer in the UK, with over 800 stores nationwide.
• Best Buy UK is part of the world’s leading technology store and currently has six stores in the UK –in Thurrock (Essex), Hedge End (Southampton), Merry Hill (Birmingham), Aintree (Liverpool), Croydon and Derby.  Best Buy has a further five stores planned for 2011, in Cribbs Causeway (Bristol), Hayes, Rotherham, Nottingham and Enfield.  For more information go to
• Discover how to get more from your gadgets with eye openers from The Carphone Warehouse. eye openers is a new YouTube channel which features videos of The Carphone Warehouse team members sharing useful hints and tips on everything from laptops to Sat Navs to the latest mobile phones. With new videos being added each month, users can search through hundreds of videos at